One effective strategy for agents is the “I have a buyer” approach. This involves creating a beautiful “I have a buyer” letter and sending it to homeowners in marketplaces. This approach can lead to conversations with sellers and ultimately result in high-value deals.
Another effective tool for agents is YouTube. YouTube shorts, in particular, are performing well and can increase view and subscriber counts. However, agents must have a content education marketing plan in place to create clients from their YouTube content. They should also prioritize clear calls to action in their videos to encourage viewers to connect with them.
In summary, agents must go back to the basics to generate more business in 2023. They should focus on past clients and centers of influence, geographic farming, direct to consumer strategies, and building a strong online presence. By utilizing these foundational strategies and staying up to date on the latest marketing tools and tactics, agents can increase their opportunities and stabilize or grow their income.