The Renee White team believes that together, they can do more. Furthermore, they brand everything under the Renee White team, and they present themselves as a united force in the market. The team believes that by pooling all their resources and presenting themselves in this way, they can have more influence and power in the market. However, they also recognize that not everyone wants to be part of a team like this, and that’s okay. They want agents who believe in their brand philosophy. The team’s brand helps each person on the team, and coming on board immediately gives agents credibility.
To protect their brand, they have to be clear about their point of view and hold strong to it. They want to attract people who believe in their same values. They have had situations where potential agents have resisted their branding and autonomy. As a result, they have learned to have more conversations with them to ensure that they’re a good fit for the team.